This stunning Cartier advert caught my eye a few weeks ago when I was watching TV and it took up the length of an advertising slot. The luxury jewellery and watch brand took two years to create the 3 and a half minute advert that illustrates Cartier's heritage.
The short film was created by Publicis Groupe agencies Marcel and Publicis 133, and creative director Bruno Aveillan. The advert is to show Cartier's 165 years of history. Its follows the iconic symbol of the brand, the panther (three were used for the short film) on a trip round the world where it encounters key moments and locations from Cartier's history.
"The panther finally lands in Paris, the birthplace of Cartier, on Place Vendôme where he meets supermodel Shalom Harlow at the Grand Palais.
The panther travels to St Petersburg in the snow, to China where he comes face-to-face with a golden dragon, to an Indian palace built upon an elephant's back and filled with glittering animal jewellery, before leaping aboard the wings of and identical replica of the airplane built by Alberto Santos-Dumont, to showcase the classic Cartier Santos watch."
Cartier is the most Classic one..
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